https://hahauyisrael.com Hahau Yisrael Thu, 29 Sep 2022 15:44:43 +0000 https://hahauyisrael.com en https://hahauyisrael.com/Nav Sat, 29 Aug 2020 21:04:10 +0000 Hahau Yisrael https://hahauyisrael.com/Nav ︎CofyUX<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/b56d466a116beb8f93b4e2a9ed8c0f300640b24d189da714e74fc859bb5c8361/Cofy.jpg" data-mid="81414085" border="0" src="https://freight.cargo.site/w/650/i/b56d466a116beb8f93b4e2a9ed8c0f300640b24d189da714e74fc859bb5c8361/Cofy.jpg" /> ︎Lucky CharmsEXP<img width="626" height="496" width_o="626" height_o="496" data-src="https://freight.cargo.site/t/original/i/15152a298eb8017da7ea781a1eea9f5e7498d62d9dfa917b4be787e0b68e14ce/Lucky-Charms.png" data-mid="81414090" border="0" src="https://freight.cargo.site/w/626/i/15152a298eb8017da7ea781a1eea9f5e7498d62d9dfa917b4be787e0b68e14ce/Lucky-Charms.png" /> ︎Playoff Playlist LiveGD<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/f28517c123648139c21dad2d9ef1b544d20ff245b4aa1a60a792d2fd5a61992a/PPL_Logo.jpg" data-mid="81414092" border="0" src="https://freight.cargo.site/w/650/i/f28517c123648139c21dad2d9ef1b544d20ff245b4aa1a60a792d2fd5a61992a/PPL_Logo.jpg" /> ︎DIRECTVEXP<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/70f10569d00bc57897b7babd963347441b98daa8e8814bb20380770023640530/Directv.jpg" data-mid="81414087" border="0" src="https://freight.cargo.site/w/650/i/70f10569d00bc57897b7babd963347441b98daa8e8814bb20380770023640530/Directv.jpg" /> ︎Net GenerationEXP<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/9b14b7fe9b540a30a368a2803242f4a90350d1a6fd30332c705dca7f2f55eed9/Net-Generation.jpg" data-mid="81414091" border="0" src="https://freight.cargo.site/w/650/i/9b14b7fe9b540a30a368a2803242f4a90350d1a6fd30332c705dca7f2f55eed9/Net-Generation.jpg" /> ︎PRI ProductionsBND<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/c5c67858fa2db039aaad48facad7be3b5d2504de57080498a47470de77381a8f/PRI_Productions.jpg" data-mid="81414093" border="0" src="https://freight.cargo.site/w/650/i/c5c67858fa2db039aaad48facad7be3b5d2504de57080498a47470de77381a8f/PRI_Productions.jpg" /> ︎Jacksonville JaguarsEXP<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/e36ea8faf58f600569479104a48b5ee5fceb73685df84aca18dfb1dd47637ce2/Jags-2.jpg" data-mid="81627750" border="0" src="https://freight.cargo.site/w/650/i/e36ea8faf58f600569479104a48b5ee5fceb73685df84aca18dfb1dd47637ce2/Jags-2.jpg" /> ︎Cupcake VineyardsEXP<img width="638" height="327" width_o="638" height_o="327" data-src="https://freight.cargo.site/t/original/i/7e0462b0c425dfb5eb7216498d2f0bbe43025e6ebaeaac90f0bcfa24b262ca8b/Cupcake-Vineyards.png" data-mid="81414086" border="0" src="https://freight.cargo.site/w/638/i/7e0462b0c425dfb5eb7216498d2f0bbe43025e6ebaeaac90f0bcfa24b262ca8b/Cupcake-Vineyards.png" /> ︎TaxSlayer BowlGD<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/8cf87599cf6f49cf6139e8b41d48fe7ca3ef9c2df1288a2868df329377f759f6/TSB.jpg" data-mid="81414095" border="0" src="https://freight.cargo.site/w/650/i/8cf87599cf6f49cf6139e8b41d48fe7ca3ef9c2df1288a2868df329377f759f6/TSB.jpg" /> ︎Heisman HouseEXP<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/f362c19c8be298a718323fc8140c244cbc76ac0f2140e61fc21b5c2eb737b667/Heisman-House.jpg" data-mid="81414088" border="0" src="https://freight.cargo.site/w/650/i/f362c19c8be298a718323fc8140c244cbc76ac0f2140e61fc21b5c2eb737b667/Heisman-House.jpg" /> ︎Old SpiceGD<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/7a6119d35a38203a4e3552d285e3755b72d1f4ef78e5ea3cec02a60ee850a280/Old-Spice-4.jpg" data-mid="85504794" border="0" src="https://freight.cargo.site/w/650/i/7a6119d35a38203a4e3552d285e3755b72d1f4ef78e5ea3cec02a60ee850a280/Old-Spice-4.jpg" /> ︎Timmy's PlayroomEXP<img width="650" height="500" width_o="650" height_o="500" data-src="https://freight.cargo.site/t/original/i/8cf28ed3fcb591c3b42219b539e06b79c952392aeed0f90501ada66856392050/Timmys-Playroom.jpg" data-mid="81414094" border="0" src="https://freight.cargo.site/w/650/i/8cf28ed3fcb591c3b42219b539e06b79c952392aeed0f90501ada66856392050/Timmys-Playroom.jpg" /> https://hahauyisrael.com/About Sat, 29 Aug 2020 18:13:18 +0000 Hahau Yisrael https://hahauyisrael.com/About &nbsp; ︎ <img width="500" height="334" width_o="500" height_o="334" data-src="https://freight.cargo.site/t/original/i/909a50bf8e1326db66ae6f7a9dbd58fc5626b353d127030903072c98c1fa7515/HBY_1640_500px-2.jpg" data-mid="82253288" border="0" src="https://freight.cargo.site/w/500/i/909a50bf8e1326db66ae6f7a9dbd58fc5626b353d127030903072c98c1fa7515/HBY_1640_500px-2.jpg" /> I design experiences for humans. My name is Hahau Yisrael and I am a brand experience designer based out of Atlanta, Georgia. With over 10 years of experiential marketing and design expertise, I understand what it takes for design to reach people on a human level. I hold a bachelors degree in graphic design from Flagler College and specialize in UX/UI, graphic design and brand strategy. I am always open to new opportunities and currently accepting new projects. ︎ hahau.yisrael@gmail.com <img width="556" height="556" width_o="556" height_o="556" data-src="https://freight.cargo.site/t/original/i/2eca707f71430ed52cbfab48768b69304fe8debfbe0f76fadebf76d1e97414a0/HYBY_19.png" data-mid="85505935" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/556/i/2eca707f71430ed52cbfab48768b69304fe8debfbe0f76fadebf76d1e97414a0/HYBY_19.png" /> Design• • •UX/UI Graphic Design Logo DesignExperiential DesignPresentationsTradeshow Displays Digital &amp; Print Marketing Social Media Creative Consulting• • •Creative Direction Brand Development &amp; StrategyRebrandingMarketing Strategy Visual Art• • •IllustrationMuralsFine Art Photography https://hahauyisrael.com/Cofy-1 Thu, 29 Sep 2022 15:44:43 +0000 Hahau Yisrael https://hahauyisrael.com/Cofy-1 UX/UI COFYCase Study User Research/Analysis, Interface Design, Prototyping, User Testing, Visual Identity&nbsp; Tools Used: Figma, Zeplin, Miro, Illustrator, Photoshop <img width="6000" height="3000" width_o="6000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0775547a90d3fb8e88bf869751267c2abaead32a9dae16240406a484cda67646/iPhone-X-mockup-isometric-1.jpg" data-mid="154424467" border="0" src="https://freight.cargo.site/w/1000/i/0775547a90d3fb8e88bf869751267c2abaead32a9dae16240406a484cda67646/iPhone-X-mockup-isometric-1.jpg" /> Challenge: Cafe Curriculum Udacity was seeking to create a digitally-enabled coffee shop experience for their online students. As part of this experience, students needed to be able to use an app to place drink orders, get motivated to advance through curriculum and facilitate a productive study environment. The Cofy app is designed to address these features.&nbsp; <img width="1033" height="703" width_o="1033" height_o="703" data-src="https://freight.cargo.site/t/original/i/97778e1b9b083ad77c6d4813e6eef3a4e5163cbb054f9a956bf1354929ac210a/User-Cards.jpg" data-mid="154424468" border="0" src="https://freight.cargo.site/w/1000/i/97778e1b9b083ad77c6d4813e6eef3a4e5163cbb054f9a956bf1354929ac210a/User-Cards.jpg" /> Discovery:Research and Analysis Upon outlining a research plan and getting stakeholder buy-in, I began gathering insight from the target audience by interviewing participants about their cafe experiences. Responses were grouped into common themes that essentially outlined delights, pain points and opportunities.[Participant insights were recorded to cards] <img width="1252" height="541" width_o="1252" height_o="541" data-src="https://freight.cargo.site/t/original/i/742c4c244c17ca4e9b73a6f270f14868e7d513976c5397982c11ad1fed08f555/Affinity-Map.jpg" data-mid="154424469" border="0" src="https://freight.cargo.site/w/1000/i/742c4c244c17ca4e9b73a6f270f14868e7d513976c5397982c11ad1fed08f555/Affinity-Map.jpg" /> [Cards were sorted to group insights&nbsp;into&nbsp;common themes through affinity mapping] <img width="1252" height="703" width_o="1252" height_o="703" data-src="https://freight.cargo.site/t/original/i/9be8907b60e8ba8ed56b719d1d6c483340acac879eee0355818a1d3b27a6bf32/Card-Sort.jpg" data-mid="154424470" border="0" src="https://freight.cargo.site/w/1000/i/9be8907b60e8ba8ed56b719d1d6c483340acac879eee0355818a1d3b27a6bf32/Card-Sort.jpg" /> The qualitative research from the remote interviews yielded valuable insight that aided in app feature ideation sessions. The features were then synthesized to identify potential opportunities and risks for the application design and development. Standout features included: Project Based Motivation, Cafe Preference Monitor, Payment Ease and Order Benefits, and a simple personalized menu.[Understanding gained from affinity mapping was used to ideas features] <img width="1252" height="703" width_o="1252" height_o="703" data-src="https://freight.cargo.site/t/original/i/3e175d8bb268e8408b3e35f3b7ae8a30c0d4ef54330cbe84f336e65f0f519355/Value-Complexity-Scale.jpg" data-mid="154424471" border="0" src="https://freight.cargo.site/w/1000/i/3e175d8bb268e8408b3e35f3b7ae8a30c0d4ef54330cbe84f336e65f0f519355/Value-Complexity-Scale.jpg" /> [Features were then mapped into the Value vs. Complexity quadrant to assess order of importance] <img width="1252" height="703" width_o="1252" height_o="703" data-src="https://freight.cargo.site/t/original/i/28e9b58fa5322970775ee6954abb1bdd72d683d7384084fe19938d975a330321/Rapid-Concept-Sketching.jpg" data-mid="154424472" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/28e9b58fa5322970775ee6954abb1bdd72d683d7384084fe19938d975a330321/Rapid-Concept-Sketching.jpg" /> Design:Concepts &amp; SketchingI began sketching rough concepts around the features of Project Based Motivation, Cafe Preference Monitor, Payment Ease and Order Benefits, and a simple personalized menu. I kept the sketches simple and rudimentary so as not to get bogged down with anything beyond the feature I was designing for.[Rapid concept sketching employed the crazy-8’s ideation method to yield wireframes for consideration] <img width="1099" height="667" width_o="1099" height_o="667" data-src="https://freight.cargo.site/t/original/i/70c2205ee803fa7e54bec43f9963528b23a4f6bd207a884353f2c928bc206b84/LoFi-Wireframes.jpg" data-mid="154424473" border="0" src="https://freight.cargo.site/w/1000/i/70c2205ee803fa7e54bec43f9963528b23a4f6bd207a884353f2c928bc206b84/LoFi-Wireframes.jpg" /> The most successful sketches were then developed further by creating wireframes and a clickable prototype. This bare-bones concept was then tested to gauge how intuitive the user flow was and to address any conversion hinderances.[Low fidelity prototype first iteration with feature descriptions.] <img width="1173" height="297" width_o="1173" height_o="297" data-src="https://freight.cargo.site/t/original/i/6020bac48b6f62f6c350ea2aa4ed0197635b4860888800aa9eb00cf5f16d86b7/User-Flow.jpg" data-mid="154424474" border="0" src="https://freight.cargo.site/w/1000/i/6020bac48b6f62f6c350ea2aa4ed0197635b4860888800aa9eb00cf5f16d86b7/User-Flow.jpg" /> [Use case flow for drink ordering with notation derived from participant data outlines feature improvements] <img width="529" height="693" width_o="529" height_o="693" data-src="https://freight.cargo.site/t/original/i/a14986c92a13b19c145834cf270e516b5212e882b503d4479876cf93794c6bec/LoFi-Wireframe-Iteration-2.jpg" data-mid="154424478" border="0" src="https://freight.cargo.site/w/529/i/a14986c92a13b19c145834cf270e516b5212e882b503d4479876cf93794c6bec/LoFi-Wireframe-Iteration-2.jpg" /> Further iterations on the wireframe were designed to address feedback from user testing.[Updated wireframe designs with iteration documentation] <img width="2188" height="1347" width_o="2188" height_o="1347" data-src="https://freight.cargo.site/t/original/i/3e39b94a6cf385640b4b573701af992b7f69e9cbc638d5cdca4dda55631df879/Style-Guide-2.png" data-mid="154424476" border="0" src="https://freight.cargo.site/w/1000/i/3e39b94a6cf385640b4b573701af992b7f69e9cbc638d5cdca4dda55631df879/Style-Guide-2.png" /> Develop:PrototypingAfter the user flow ran smoothly I began designing the look and feel by creating a style-guide which defined typography, color palette and photography styles. I applied the style-guide to the first iteration of the prototype and ran an accessibility test on it and another round of usability testing.[First style guide iteration used to design high fidelity prototypes] <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b885a551980d5c606de586e8a973c7284c5a489812ab624a3ad31b3287f9c6fc/iPhone-X-mockup-front.jpg" data-mid="154424477" border="0" src="https://freight.cargo.site/w/1000/i/b885a551980d5c606de586e8a973c7284c5a489812ab624a3ad31b3287f9c6fc/iPhone-X-mockup-front.jpg" /> [This prototype can be found here: https://www.figma.com/proto/8UgQ8ONTJsH6fN1czVxuMr/Udacity-Cafe-Design-Iteration-2?node-id=158%3A1625&amp;scaling=min-zoom] <img width="332" height="784" width_o="332" height_o="784" data-src="https://freight.cargo.site/t/original/i/78e75ef94feaa6ad91eb557d1f5cf515d13a7d4d62490ec4581351d4f15d6c49/Prototype-Accessibility_Fail.png" data-mid="154424482" border="0" src="https://freight.cargo.site/w/332/i/78e75ef94feaa6ad91eb557d1f5cf515d13a7d4d62490ec4581351d4f15d6c49/Prototype-Accessibility_Fail.png" /> <img width="591" height="544" width_o="591" height_o="544" data-src="https://freight.cargo.site/t/original/i/e9c016416f8dca24fd23f32a195da462dd01614a2343088e14e425e6f9716283/Accessibility_Fail.png" data-mid="154424479" border="0" src="https://freight.cargo.site/w/591/i/e9c016416f8dca24fd23f32a195da462dd01614a2343088e14e425e6f9716283/Accessibility_Fail.png" /> Test:Validation, Usabillity, FeedbackMy prototype had some accessibility issues. There wasn’t enough contrast between the background color and foreground text didn’t have enough contrast.[Before accessibility testing to measure contrast within the application’s elements] <img width="332" height="786" width_o="332" height_o="786" data-src="https://freight.cargo.site/t/original/i/e8be7755b4dc9813c3d9d8c9d9b6f1c8c37746ce2a08d917ec00ab66b043e695/Prototype-Accessibility_Pass.png" data-mid="154424483" border="0" src="https://freight.cargo.site/w/332/i/e8be7755b4dc9813c3d9d8c9d9b6f1c8c37746ce2a08d917ec00ab66b043e695/Prototype-Accessibility_Pass.png" /> <img width="582" height="530" width_o="582" height_o="530" data-src="https://freight.cargo.site/t/original/i/8afe6740fdc3644296e9cbc16f559b810a8f01f45ed81ed1be096cf5823578d5/Accessibility_Pass.png" data-mid="154424480" border="0" src="https://freight.cargo.site/w/582/i/8afe6740fdc3644296e9cbc16f559b810a8f01f45ed81ed1be096cf5823578d5/Accessibility_Pass.png" /> I adjusted the pallet colors pallet and icons to achieve a passing accessibility grade.[After accessibility testing] <img width="2000" height="998" width_o="2000" height_o="998" data-src="https://freight.cargo.site/t/original/i/81d163a7077cfe92926a00da05ebb673a198c84e94465fa135bf6117eea90044/HiFi-Wireframe-Iteration-1.jpg" data-mid="154424485" border="0" src="https://freight.cargo.site/w/1000/i/81d163a7077cfe92926a00da05ebb673a198c84e94465fa135bf6117eea90044/HiFi-Wireframe-Iteration-1.jpg" /> [Fourth and final iteration of the drink ordering use case] <img width="448" height="880" width_o="448" height_o="880" data-src="https://freight.cargo.site/t/original/i/9df4331062d2a8692d3fb035d81c3a7e3fd3bf1b522ca104e11020a247166fff/Cofy_Prototype_opt.gif" data-mid="154424488" border="0" src="https://freight.cargo.site/w/448/i/9df4331062d2a8692d3fb035d81c3a7e3fd3bf1b522ca104e11020a247166fff/Cofy_Prototype_opt.gif" /> Design:IterationIn a second usability study accessing the drink ordering process I found that there was a 25% fail rate among users. This happened because the view menu button was not in plain view once the cafe select card was opened. Participants would tend to click all visible buttons when it was unclear how to proceed. The next design iteration was made to address the following: KPI: Improve task success rate Iteration: User Flow - Purchase a drink from a cafe Hypothesis: Minimizing the need to scroll will improve the drink order completion success rate.[Final prototype] <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e13087a57898a758cdd0f80ac2a148edd7dde46008aeb7ec897f2ea9d6d926c9/iPhone-X-mockup-hover-both.jpg" data-mid="154424486" border="0" src="https://freight.cargo.site/w/1000/i/e13087a57898a758cdd0f80ac2a148edd7dde46008aeb7ec897f2ea9d6d926c9/iPhone-X-mockup-hover-both.jpg" /> Solution: Impact OverviewThe last iteration proved my hypothesis and increased the success rate of drink ordering.&nbsp; Placing important buttons in plain view removed any stop gaps in the design. The final solution for the Cofy app can be viewed here: https://www.figma.com/proto/JvEPlRwJxyzuDMS3Y7PPaD/Udacity-Cafe-Design-Iteration-4?node-id=158%3A1625&amp;viewport=-5719%2C-58%2C0.6458781957626343&amp;scaling=scale-down https://hahauyisrael.com/Lucky-Charms-Unicorn-Land Sun, 03 Jan 2021 01:29:46 +0000 Hahau Yisrael https://hahauyisrael.com/Lucky-Charms-Unicorn-Land Experiential Design LUCKY CHARMSLucky Charms™ Unicorn Land Visual Identity, Environmental Design, Illustration, Creative Strategy Challenge:&nbsp;It's been close to a decade since Lucky Charms has introduced a new marshmallow into its&nbsp; mix of cereal bits. To reveal of the Magical Unicorn marshmallow, General Mills sought to crowdsource a narrative for how it became part of the cereal... from children. The challenge was not only to get quality responses from children (aged 6 - 11 yrs.) for a very pointed question, but also to capture these responses for later use in media. Solution: Our team resolved to create a rudimentary escape room with the intent of having our young guests go on a journey to Unicorn Land to help Lucky the Leprechaun find his newest charm, the Magical Unicorn. Each room was designed to help the children frame the narrative while encouraging creative storytelling through fun activities. <img width="645" height="503" width_o="645" height_o="503" data-src="https://freight.cargo.site/t/original/i/81e7c1bd242b0cd14a6164912b518178ad3db1cdb218c2a4c34f64fd977c6021/Lucky-Charms-Project-Pics-1-copy.png" data-mid="93722265" border="0" src="https://freight.cargo.site/w/645/i/81e7c1bd242b0cd14a6164912b518178ad3db1cdb218c2a4c34f64fd977c6021/Lucky-Charms-Project-Pics-1-copy.png" /> Unicorn Land was segmented into five sequenitial rooms that pulled our guests deeper into the wonderous forest. <img width="2071" height="1381" width_o="2071" height_o="1381" data-src="https://freight.cargo.site/t/original/i/04c13a069085be4deb022d70b1a86f637355b6a7d864178aa8e5435535f29383/Room-1.png" data-mid="93722252" border="0" src="https://freight.cargo.site/w/1000/i/04c13a069085be4deb022d70b1a86f637355b6a7d864178aa8e5435535f29383/Room-1.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/93ca0ca109b507a6284b1dc0713b3667d2b01c16f164940755eb0bb31a64b677/IMG_5224.jpg" data-mid="93722257" border="0" src="https://freight.cargo.site/w/1000/i/93ca0ca109b507a6284b1dc0713b3667d2b01c16f164940755eb0bb31a64b677/IMG_5224.jpg" /> Room 1 Provide Backstory The first room educated visitors on Lucky’s current charms and what powers they possess. A marshmallow scavenger hunt resulted in guests placing oversized marshmallows in Lucky’s pot of gold to trigger lights and announce the unique ability it grants. <img width="2071" height="1381" width_o="2071" height_o="1381" data-src="https://freight.cargo.site/t/original/i/c86e4828dee3ae886014ccd3ebd5f1a0797e1678d28a0f69882b23035b343e8f/Room-2.png" data-mid="93722254" border="0" src="https://freight.cargo.site/w/1000/i/c86e4828dee3ae886014ccd3ebd5f1a0797e1678d28a0f69882b23035b343e8f/Room-2.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/63f2218c06d5a1020e4733e9222a5fd06ba55e1db8dfd98ef76750c8427d6361/IMG_5851.jpg" data-mid="93722259" border="0" src="https://freight.cargo.site/w/1000/i/63f2218c06d5a1020e4733e9222a5fd06ba55e1db8dfd98ef76750c8427d6361/IMG_5851.jpg" /> <img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/31b01176fed0a6044506f4f5b08c87004e386af46008c169e76daf2624744660/Coloring-Sheet-Mockup.jpg" data-mid="93722263" border="0" src="https://freight.cargo.site/w/1000/i/31b01176fed0a6044506f4f5b08c87004e386af46008c169e76daf2624744660/Coloring-Sheet-Mockup.jpg" /> <img width="2236" height="1397" width_o="2236" height_o="1397" data-src="https://freight.cargo.site/t/original/i/79eb8b42d3269bb437764ef2271c71a5207a5971603498417202ca9e1ba8e3fa/LC_Moderator_Regular-Tee.jpg" data-mid="93722264" border="0" src="https://freight.cargo.site/w/1000/i/79eb8b42d3269bb437764ef2271c71a5207a5971603498417202ca9e1ba8e3fa/LC_Moderator_Regular-Tee.jpg" /> Room 2 Spur Imagination The drawing room encouraged guests to imagine what the Magical Unicorn looks like and to share their vision with others to aid in the search. <img width="2071" height="1381" width_o="2071" height_o="1381" data-src="https://freight.cargo.site/t/original/i/be3eb59dfce98328e79c2891ffe8a410e17e7b1b2778327ebfed2b1f2c6dec6c/Room-3.jpg" data-mid="93722261" border="0" src="https://freight.cargo.site/w/1000/i/be3eb59dfce98328e79c2891ffe8a410e17e7b1b2778327ebfed2b1f2c6dec6c/Room-3.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8316bc2c7f690f304784b8f312158d53a7880e4283b87edee20daf0bd1d3963b/IMG_5072.jpg" data-mid="93722256" border="0" src="https://freight.cargo.site/w/1000/i/8316bc2c7f690f304784b8f312158d53a7880e4283b87edee20daf0bd1d3963b/IMG_5072.jpg" /> Room 3 Enhance the Story In the echo forest guests would shout what the unicorn sounds like into microphones to have their unicorn call echoed throughout the forest. <img width="2071" height="1381" width_o="2071" height_o="1381" data-src="https://freight.cargo.site/t/original/i/87fca32f2d8c153f06ebb5ac9b652a66e942f15c2705a7ca806e3d40586dfb42/Room-4.jpg" data-mid="93722262" border="0" src="https://freight.cargo.site/w/1000/i/87fca32f2d8c153f06ebb5ac9b652a66e942f15c2705a7ca806e3d40586dfb42/Room-4.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ff18963d3eeff16d179a46eaa7edf847d51e57ef5c324ef11ce0475aef0d62f4/IMG_5336.jpg" data-mid="93722258" border="0" src="https://freight.cargo.site/w/1000/i/ff18963d3eeff16d179a46eaa7edf847d51e57ef5c324ef11ce0475aef0d62f4/IMG_5336.jpg" /> Room 4 Bestow Power The magical power room allowed guests to express the unique ability the newest charm would grant Lucky. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3a947a03fc3b3ba2a02c73b9d1ed20d45c90a44e8eec356e8af0061f72f1f5c9/Lucky-Charms_Color.jpg" data-mid="93722260" border="0" src="https://freight.cargo.site/w/1000/i/3a947a03fc3b3ba2a02c73b9d1ed20d45c90a44e8eec356e8af0061f72f1f5c9/Lucky-Charms_Color.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dc706f9fec7be2ab3bc63dd7e94f6da6ecdab7a25a9d08c63937b2b98a85a99b/IMG_4996.jpg" data-mid="93722255" border="0" src="https://freight.cargo.site/w/1000/i/dc706f9fec7be2ab3bc63dd7e94f6da6ecdab7a25a9d08c63937b2b98a85a99b/IMG_4996.jpg" /> Room&nbsp;5 Tell the Story In Unicorn Land, puppetry arts was used as a tool to gather authentic narratives from our guests as professionial puppeteers maintained continuity. Afterwards, guests could perform their own stories to be caputured on camera. &nbsp; &nbsp; https://hahauyisrael.com/AT-T-Playoff-Playlist-Live Sun, 03 Jan 2021 02:10:27 +0000 Hahau Yisrael https://hahauyisrael.com/AT-T-Playoff-Playlist-Live Graphic Design PLAYOFF PLAYLIST LIVEAT&amp;T® College Football Playoff Playlist Live Logo Design, Environmental Design, Marketing Collateral, Social Media Promotion Challenge:&nbsp;Logo Update AT&amp;T® presents the Playoff Playlist Live concert series during the College Football Playoffs each year; and in 2017 they were in need of an update to their logo. The goal was to create more brand attribution while upholding the equity accrued in it's original logo form.&nbsp; <img width="1920" height="1120" width_o="1920" height_o="1120" data-src="https://freight.cargo.site/t/original/i/1c52daa25604d320f3c13d8327f595972ed22bd7e19b801a68421c4a0680deed/PPL_Logo-Mockup.jpg" data-mid="93723843" border="0" src="https://freight.cargo.site/w/1000/i/1c52daa25604d320f3c13d8327f595972ed22bd7e19b801a68421c4a0680deed/PPL_Logo-Mockup.jpg" /> Solution: Front and Center The solution refines and amplifies the established typographic treatment while allowing AT&amp;T more real estate. The update provides a balanced composition for both horizontal and vertical orientations.The distinguished logo form carried over well as a design element within event collateral. Environmental graphics, artist posters, and social media promos helped to usher the updated logo into existence. <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/505f74bf29058fc703f92c96a90c5b7952c5cf6e2b89ae0babafd12bc6ce6eb3/PPL_logo-1.jpg" data-mid="93723849" border="0" src="https://freight.cargo.site/w/670/i/505f74bf29058fc703f92c96a90c5b7952c5cf6e2b89ae0babafd12bc6ce6eb3/PPL_logo-1.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/398f9042d1555d7228def3c1f6c852f61e553728785e7a64fd3eea9cc9abcfa2/PPL-Project-Pics-1.jpg" data-mid="93723844" border="0" src="https://freight.cargo.site/w/670/i/398f9042d1555d7228def3c1f6c852f61e553728785e7a64fd3eea9cc9abcfa2/PPL-Project-Pics-1.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/f436d1cc83f62de916f8e574a77ab6781091f1e0a4dbe8d327e594c14278333e/PPL-Project-Pics-4.jpg" data-mid="93723847" border="0" src="https://freight.cargo.site/w/670/i/f436d1cc83f62de916f8e574a77ab6781091f1e0a4dbe8d327e594c14278333e/PPL-Project-Pics-4.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d1cc55281b602edc9a1653c770f2326a7677a490cb83e8251bf09787d0d30a68/PPL_Stage.jpg" data-mid="93723856" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/d1cc55281b602edc9a1653c770f2326a7677a490cb83e8251bf09787d0d30a68/PPL_Stage.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0abf532f0c700abb5546d837e5adcddf70e5a6e075cc3274094982514d1b27f5/Lizzo_Color.jpg" data-mid="93723842" border="0" src="https://freight.cargo.site/w/1000/i/0abf532f0c700abb5546d837e5adcddf70e5a6e075cc3274094982514d1b27f5/Lizzo_Color.jpg" /><img width="2592" height="1728" width_o="2592" height_o="1728" data-src="https://freight.cargo.site/t/original/i/a81abd1237b75388df0456258fd57d7cce53d2239fb2fef39081b8e450bbbf2a/PPL_Urban-Poster_mockup.jpg" data-mid="93723857" border="0" src="https://freight.cargo.site/w/1000/i/a81abd1237b75388df0456258fd57d7cce53d2239fb2fef39081b8e450bbbf2a/PPL_Urban-Poster_mockup.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/d1d087102ae47c493fef8cf2b989c880fb83eeb2d6368327ed03a045259ff8c0/PPL-Project-Pics-2.jpg" data-mid="93723845" border="0" src="https://freight.cargo.site/w/670/i/d1d087102ae47c493fef8cf2b989c880fb83eeb2d6368327ed03a045259ff8c0/PPL-Project-Pics-2.jpg" /> <img width="603" height="400" width_o="603" height_o="400" data-src="https://freight.cargo.site/t/original/i/1d2804d769d1ce7d36d697d09fa768d7f3b8aece74b8b77847dbf01ccd2bda7f/Screen-Shot-2019-10-22-at-10.44.49-PM.png" data-mid="93723854" border="0" src="https://freight.cargo.site/w/603/i/1d2804d769d1ce7d36d697d09fa768d7f3b8aece74b8b77847dbf01ccd2bda7f/Screen-Shot-2019-10-22-at-10.44.49-PM.png" /> <img width="680" height="507" width_o="680" height_o="507" data-src="https://freight.cargo.site/t/original/i/45e45b3752baec704631d59692793c9452063e156d37b0b6e0894a828207f148/DS5l7k4U8AAkQM2.jpg" data-mid="93723852" border="0" src="https://freight.cargo.site/w/680/i/45e45b3752baec704631d59692793c9452063e156d37b0b6e0894a828207f148/DS5l7k4U8AAkQM2.jpg" /> <img width="680" height="510" width_o="680" height_o="510" data-src="https://freight.cargo.site/t/original/i/4199a17cb3f1cc37d15900774a700322e5fff30c25577de5f5b6725f540d8d33/DS9BB_DW0AISQnP.jpg" data-mid="93723853" border="0" src="https://freight.cargo.site/w/680/i/4199a17cb3f1cc37d15900774a700322e5fff30c25577de5f5b6725f540d8d33/DS9BB_DW0AISQnP.jpg" /> https://hahauyisrael.com/DIRECTV Tue, 05 Jan 2021 03:08:49 +0000 Hahau Yisrael https://hahauyisrael.com/DIRECTV Experiential Design DIRECTVNFL Fan Experience at Super Bowl LIINCAA Final FourVulture Festival 2017 Print Design, Environmental Design, Marketing Collateral, User Interface Design Challenge:&nbsp;DIRECTV sought to immerse fans at the Super Bowl LII NFL Experience in the benefits of their signature NFL Sunday Ticket channel. Exposure was the main objective as the NFL season was coming to a close. DIRECTV’s offering has a major appeal to NFL fans who participate in fantasy football leagues so we wanted to frame NFL Sunday Ticket as a valuable tool to step their game up. Solution:&nbsp;To get an edge on their competition fans would come to DIRECTV Fantasy Football Camp. There they would get drafted into the fantasy league with a commemorable photo op. Custom DTV video games were created to simulate punt, pass, and kick style skill challenges utilizing Xbox Kinect technology. Finally fans could get a slow motion replay of their touchdown dance to share with their friends as they celebrate their favorite team’s triumphs. <img width="1000" height="658" width_o="1000" height_o="658" data-src="https://freight.cargo.site/t/original/i/d7bdfa7bfa70efc023dd5e1e435130f324bafb9e9af36cfa51080763c10c0399/DTV-Project-Pics-Wide.jpg" data-mid="93962408" border="0" src="https://freight.cargo.site/w/1000/i/d7bdfa7bfa70efc023dd5e1e435130f324bafb9e9af36cfa51080763c10c0399/DTV-Project-Pics-Wide.jpg" /> <img width="1000" height="1291" width_o="1000" height_o="1291" data-src="https://freight.cargo.site/t/original/i/09bcfda09fb2f3e5c6e7fea4af58c839e857fe8d49ec7da1f403f90c80bc8308/DTV-Project-Pics-TV.jpg" data-mid="93962407" border="0" src="https://freight.cargo.site/w/1000/i/09bcfda09fb2f3e5c6e7fea4af58c839e857fe8d49ec7da1f403f90c80bc8308/DTV-Project-Pics-TV.jpg" /> <img width="847" height="658" width_o="847" height_o="658" data-src="https://freight.cargo.site/t/original/i/6b2689fd37e4bd338b8a11a48151f98103101a9550b5c088d4aa7e14d32943a9/DTV-Project-Kinect.jpg" data-mid="93962402" border="0" src="https://freight.cargo.site/w/847/i/6b2689fd37e4bd338b8a11a48151f98103101a9550b5c088d4aa7e14d32943a9/DTV-Project-Kinect.jpg" /> <img width="848" height="658" width_o="848" height_o="658" data-src="https://freight.cargo.site/t/original/i/c4614ae63f4c482acd8ff6274061a0b9ab840942d6135c7935f943cf02a2c4fb/DTV-Project-Pics-Draft.jpg" data-mid="93962404" border="0" src="https://freight.cargo.site/w/848/i/c4614ae63f4c482acd8ff6274061a0b9ab840942d6135c7935f943cf02a2c4fb/DTV-Project-Pics-Draft.jpg" /> <img width="1000" height="969" width_o="1000" height_o="969" data-src="https://freight.cargo.site/t/original/i/ea3e7edaca5f81c520e782f8b40f040ab0cb661ee51961a16ad02143a5679fb3/DTV-Project-Pics-TV-2.jpg" data-mid="93962406" border="0" src="https://freight.cargo.site/w/1000/i/ea3e7edaca5f81c520e782f8b40f040ab0cb661ee51961a16ad02143a5679fb3/DTV-Project-Pics-TV-2.jpg" /> <img width="1000" height="658" width_o="1000" height_o="658" data-src="https://freight.cargo.site/t/original/i/03b60779e98d45985fba23870911eced6b6c81e172f0d0e261a3d627bf45ac65/DTV-Project-Pics-Top.jpg" data-mid="93962405" border="0" src="https://freight.cargo.site/w/1000/i/03b60779e98d45985fba23870911eced6b6c81e172f0d0e261a3d627bf45ac65/DTV-Project-Pics-Top.jpg" /> <img width="1000" height="658" width_o="1000" height_o="658" data-src="https://freight.cargo.site/t/original/i/1de045c9a41e8915dd6be10344f306c0f03f751a2e7ce506e65640537551d56a/DTV-Project-Pics_back.jpg" data-mid="93962403" border="0" src="https://freight.cargo.site/w/1000/i/1de045c9a41e8915dd6be10344f306c0f03f751a2e7ce506e65640537551d56a/DTV-Project-Pics_back.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/408ecdbc3aa4914e5cef55588a425cfefa87d37af0c65a058cf6c1ef69457139/FF-Project-Pics-3.jpg" data-mid="93962393" border="0" src="https://freight.cargo.site/w/670/i/408ecdbc3aa4914e5cef55588a425cfefa87d37af0c65a058cf6c1ef69457139/FF-Project-Pics-3.jpg" /> DIRECTV at NCAA Final FourUtilizing AT&amp;T’s ‘Your Thing’ campaign, DTV aimed to give fans more of what drives their passion around college basketball . The main draw was a high tech escape room we created from a repurposed shipping container. Once inside fans would use their college basketball wits to solve interactive puzzles utilizing DTV Now’s features and augmented reality to beat the clock of this timed experience. <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/1117a5651de9feed575d5aee7f4b2e38d9948f22ec670e4d31bf10fcf5659418/FF-Project-Pics-5.jpg" data-mid="93962395" border="0" src="https://freight.cargo.site/w/670/i/1117a5651de9feed575d5aee7f4b2e38d9948f22ec670e4d31bf10fcf5659418/FF-Project-Pics-5.jpg" /> A mobile arcade featuring “DTV NOW Dash” and Digital “Pop-a-Shot” highlighted a partnership between AT&amp;T and Samsung. The custom Final Four themed games were tethered to larger screens to maximize spectation. A stage for special guest appearances and a charging lounge increased guest dwell time in the footprint. <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/7991b15bc31f188ad42488eafbb5a74f865bb01307367f4a8cb0b7b7bba8d415/FF-Project-Pics-4.jpg" data-mid="93962394" border="0" src="https://freight.cargo.site/w/670/i/7991b15bc31f188ad42488eafbb5a74f865bb01307367f4a8cb0b7b7bba8d415/FF-Project-Pics-4.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/88f9faa415cdf57df8ae653109cb971c866c1ddb883f384ab2f959a3252a6814/FF-Project-Pics-2.jpg" data-mid="93962392" border="0" src="https://freight.cargo.site/w/670/i/88f9faa415cdf57df8ae653109cb971c866c1ddb883f384ab2f959a3252a6814/FF-Project-Pics-2.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/3ec0eeb1b702355fec261932eb7fcab1e7ed4e2aedebedb18482f92626a24dd5/FF-Project-Pics-1_16.jpg" data-mid="93962401" border="0" src="https://freight.cargo.site/w/670/i/3ec0eeb1b702355fec261932eb7fcab1e7ed4e2aedebedb18482f92626a24dd5/FF-Project-Pics-1_16.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/fb36d3d38898a62271f1745504643061fd6b2732e770a23b6148e63d4b858b04/FF-Project-Pics-6.jpg" data-mid="93962396" border="0" src="https://freight.cargo.site/w/670/i/fb36d3d38898a62271f1745504643061fd6b2732e770a23b6148e63d4b858b04/FF-Project-Pics-6.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/2a70d175617f9f1b52c8358a53bce0d5970e1482a05dc150840c4fc410794f5d/FF-Project-Pics-8.jpg" data-mid="93962398" border="0" src="https://freight.cargo.site/w/670/i/2a70d175617f9f1b52c8358a53bce0d5970e1482a05dc150840c4fc410794f5d/FF-Project-Pics-8.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/48c46f35e244b3df504ae6dc5a261ccde23689404904b91e5c86345df3153013/FF-Project-Pics-7.jpg" data-mid="93962397" border="0" src="https://freight.cargo.site/w/670/i/48c46f35e244b3df504ae6dc5a261ccde23689404904b91e5c86345df3153013/FF-Project-Pics-7.jpg" /> <img width="1100" height="535" width_o="1100" height_o="535" data-src="https://freight.cargo.site/t/original/i/8c3c8c4a39e0a68f4a3af2c441e06a2d00ae231a5f02dccc3a1a6c3dd8cfec06/Posters.png" data-mid="93962409" border="0" src="https://freight.cargo.site/w/1000/i/8c3c8c4a39e0a68f4a3af2c441e06a2d00ae231a5f02dccc3a1a6c3dd8cfec06/Posters.png" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/935b61e06d86841491d9426ab46c85d07bd98df487d7ac8d497d768b8ed5a6b3/VF-Project-Pics-4.png" data-mid="93962385" border="0" src="https://freight.cargo.site/w/670/i/935b61e06d86841491d9426ab46c85d07bd98df487d7ac8d497d768b8ed5a6b3/VF-Project-Pics-4.png" /> DIRECTV at Vulture Festival 2017Vulture Festival is a weekend of live events, podcasts, cast reunions, and unforgettable conversations with the most influential names in entertainment. DIRECTV wanted to add to the luster of the weekend by creating more memorable moments.We created a lounge to highlight DIRECTV NOW’s offerings and a custom video opportunity with Loudermilk. The footprint extended to serveral locations throughout the festival to include a unique red-carpet style entry complete with a neon signage hedgewall photo backdrop and a green screen photo opportunity. <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/f48b57cb0316b76d1c1fe84d807bd0b1d100f55e887c5e366c706cbd0eed9e89/VF-Project-Pics-3.jpg" data-mid="93962384" border="0" src="https://freight.cargo.site/w/670/i/f48b57cb0316b76d1c1fe84d807bd0b1d100f55e887c5e366c706cbd0eed9e89/VF-Project-Pics-3.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/79522ea2fda4369aabe5051b986284e6bad11048a688700e796f75f0c3ee0b96/VF-Project-Pics-5.jpg" data-mid="93962386" border="0" src="https://freight.cargo.site/w/670/i/79522ea2fda4369aabe5051b986284e6bad11048a688700e796f75f0c3ee0b96/VF-Project-Pics-5.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/88ae12085b9718005041434fb96cb72cb61b803c1e502327ac0eb5a8dfd7fb13/VF-Project-Pics-6.jpg" data-mid="93962387" border="0" src="https://freight.cargo.site/w/670/i/88ae12085b9718005041434fb96cb72cb61b803c1e502327ac0eb5a8dfd7fb13/VF-Project-Pics-6.jpg" /> <img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/bc295c966c261504c70920f0086ae6d4f249caecc74510acedf773c4b72778e3/875989250.png" data-mid="93962411" border="0" src="https://freight.cargo.site/w/720/i/bc295c966c261504c70920f0086ae6d4f249caecc74510acedf773c4b72778e3/875989250.png" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/6c6be836ba9bad9df3fb59929f412f8841172c4957bd03320e21a2a49ddf3908/VF-Project-Pics-7.jpg" data-mid="93962388" border="0" src="https://freight.cargo.site/w/670/i/6c6be836ba9bad9df3fb59929f412f8841172c4957bd03320e21a2a49ddf3908/VF-Project-Pics-7.jpg" /> <img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/df45f7d2bb01d8b8803714ff4c9e4888f4f8343b122a7d731dd6ea7351edae1d/875986378.png" data-mid="93962410" border="0" src="https://freight.cargo.site/w/720/i/df45f7d2bb01d8b8803714ff4c9e4888f4f8343b122a7d731dd6ea7351edae1d/875986378.png" /> <img width="1000" height="389" width_o="1000" height_o="389" data-src="https://freight.cargo.site/t/original/i/d8fef19cd0156808e167363aa7a030c1fcd6e22a8e66099b2438afac016e4555/VF-Project-Pics-11.png" data-mid="93962412" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d8fef19cd0156808e167363aa7a030c1fcd6e22a8e66099b2438afac016e4555/VF-Project-Pics-11.png" /> https://hahauyisrael.com/Net-Generation-1 Sun, 03 Jan 2021 04:44:07 +0000 Hahau Yisrael https://hahauyisrael.com/Net-Generation-1 Experiential Design NET GENERATIONUSTA Visual Identity, Video Game Art, Environmental Design, Creative Strategy, Illustration Challenge:&nbsp;USTA set out to launch a new organization to encourage youth tennis adoption and participation called Net Generation. Through the program parents and children can join a network of tennis enthusiasts and find local places to train play and coach. The US Open was the perfect place for a grand introduction with over 40,000 guests in attendance. The USTA wanted to create a space that would draw both kids and adults alike to stay, play and register for Net Generation. Exposure was the main objective with sign-ups a priority also. It was important to be seen and create a buzz. Solution:&nbsp;Our team created the concept of video game nostalgia and executed a Tennis Arcade to appeal to the youth's appetite for mobile gaming while sticking to an 8-bit aesthetic that any parent would love. <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/8da8658d29bc11ac77b383fa764cca31e9809543dd02ef380e73b3824c90e1d4/Arcade-Booths.jpg" data-mid="93729932" border="0" src="https://freight.cargo.site/w/750/i/8da8658d29bc11ac77b383fa764cca31e9809543dd02ef380e73b3824c90e1d4/Arcade-Booths.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/f1566a3f168c165270d5c284cbbb683475efce0dc9f0c8499770d875414964e4/Net-Generation-2.jpg" data-mid="93729930" border="0" src="https://freight.cargo.site/w/670/i/f1566a3f168c165270d5c284cbbb683475efce0dc9f0c8499770d875414964e4/Net-Generation-2.jpg" /> <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/94404bbbc42e0f5a0e4359818718726692c986784e61bac548344be13d1e04cc/Net-Defenders.jpg" data-mid="93729926" border="0" src="https://freight.cargo.site/w/750/i/94404bbbc42e0f5a0e4359818718726692c986784e61bac548344be13d1e04cc/Net-Defenders.jpg" /> The main draw was Net Defenders, a tennis take on Space Invaders, developed in-house and housed in a classic arcade cabinet. Other games included Rally, an update to the classic game Pong, and a claw machine. Environmental graphics kept with the theme and provided CTA to join Net Generation. <img width="500" height="851" width_o="500" height_o="851" data-src="https://freight.cargo.site/t/original/i/7d93ca991961702aba71c9dce3322350768d04b3a5d9fd252369eb3d2e807923/Rally.jpg" data-mid="93729928" border="0" src="https://freight.cargo.site/w/500/i/7d93ca991961702aba71c9dce3322350768d04b3a5d9fd252369eb3d2e807923/Rally.jpg" /> <img width="500" height="699" width_o="500" height_o="699" data-src="https://freight.cargo.site/t/original/i/921cf390ebd772b920d30c72ea49787fd81cd45a13be6f6add6e5b3e5106aae7/Get-a-Grip.jpg" data-mid="93729925" border="0" src="https://freight.cargo.site/w/500/i/921cf390ebd772b920d30c72ea49787fd81cd45a13be6f6add6e5b3e5106aae7/Get-a-Grip.jpg" /> <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/b4761d893e2a6d1052e7150b36c874913ed74220af088e4fddbbdbed5bf44541/Prize-Wall.jpg" data-mid="93729927" border="0" src="https://freight.cargo.site/w/750/i/b4761d893e2a6d1052e7150b36c874913ed74220af088e4fddbbdbed5bf44541/Prize-Wall.jpg" /> <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/d0e58b7ddd721d384e43a21a39e540acddb11ecca7f562253649f64a8920f2b4/Top-Tennis.jpg" data-mid="93729929" border="0" src="https://freight.cargo.site/w/750/i/d0e58b7ddd721d384e43a21a39e540acddb11ecca7f562253649f64a8920f2b4/Top-Tennis.jpg" /> To extend Net Generation’s footprint in a second location, we took it to the court with ‘Top Tennis’, a target based high score single player engagement.&nbsp; <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/9a381e7e17194df049488db41674d0005ee694e260110d2e7004493e0c95ce37/Net-Generation-7.jpg" data-mid="93729931" border="0" src="https://freight.cargo.site/w/670/i/9a381e7e17194df049488db41674d0005ee694e260110d2e7004493e0c95ce37/Net-Generation-7.jpg" /> https://hahauyisrael.com/PRI-Productions-1 Tue, 05 Jan 2021 03:43:58 +0000 Hahau Yisrael https://hahauyisrael.com/PRI-Productions-1 Branding PRI PRODUCTIONS Logo Design, Visual Identity, Print Design, Marketing Collateral, Social Media Campaign Challenge:&nbsp;PRI Productions is a full service event design, planning and production company that elevates ordinary events to extraordinary experiences. With over 25 years of experience in bringing ideas to life, PRI Productions was in need of a logo refresh. Throughout its years, the PRI logo has gradually evolved while maintaining it's "look". When revitalizing the brand, it was important to stay true to the image that's grown synonymous with exciting times, memorable special occasions and pivotal life moments. Solution:&nbsp;The simplified and refined logo with increased contrast reinforces the presence of a company that's been a long standing pillar in the community. The introduction of the secondary color palette lends itself not only to PRI Productions' many services; it is a vibrant reflection of what it contributes to the quality of life of everyone who's attended a PRI event. <img width="670" height="248" width_o="670" height_o="248" data-src="https://freight.cargo.site/t/original/i/180fbc131005a85ea3310c5689a4df7c2e3b14a1e520db2f8f393759bbb78e9c/PRI_FB-Cover_NEW.jpg" data-mid="93964324" border="0" src="https://freight.cargo.site/w/670/i/180fbc131005a85ea3310c5689a4df7c2e3b14a1e520db2f8f393759bbb78e9c/PRI_FB-Cover_NEW.jpg" /> <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/09358ef33618c84b24de55ea089518eb4baf2c9c14829f05abb871e6afd27797/PRI_Logo-slick.jpg" data-mid="93964321" border="0" src="https://freight.cargo.site/w/750/i/09358ef33618c84b24de55ea089518eb4baf2c9c14829f05abb871e6afd27797/PRI_Logo-slick.jpg" /> <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/9686305b3debd5e99c369b6a99824b727dc14de6ebc4f59973b714c2f2cc0190/PRI_Stationary.jpg" data-mid="93964323" border="0" src="https://freight.cargo.site/w/750/i/9686305b3debd5e99c369b6a99824b727dc14de6ebc4f59973b714c2f2cc0190/PRI_Stationary.jpg" /> <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/68a5206bad1825e88ed0cfdbeccc72b064b4c971fec34461f62bfe54b9c136f6/PRI_Proposal.jpg" data-mid="93964322" border="0" src="https://freight.cargo.site/w/750/i/68a5206bad1825e88ed0cfdbeccc72b064b4c971fec34461f62bfe54b9c136f6/PRI_Proposal.jpg" /> <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/e36ad23787d1257b26786e3c962eda6fb39ca7da352c3677f223025fb3bdc1e3/PRI_Greeting-Cards.jpg" data-mid="93964320" border="0" src="https://freight.cargo.site/w/750/i/e36ad23787d1257b26786e3c962eda6fb39ca7da352c3677f223025fb3bdc1e3/PRI_Greeting-Cards.jpg" /> <img width="718" height="571" width_o="718" height_o="571" data-src="https://freight.cargo.site/t/original/i/87d6b26951eb9e842aeabae79c156d127dd46832d733d0210bbea79d255f949f/PRI_Business-Cards-2.jpg" data-mid="93964311" border="0" src="https://freight.cargo.site/w/718/i/87d6b26951eb9e842aeabae79c156d127dd46832d733d0210bbea79d255f949f/PRI_Business-Cards-2.jpg" /> <img width="500" height="637" width_o="500" height_o="637" data-src="https://freight.cargo.site/t/original/i/6cc075e0ef58c9bd57b64c9b236c543e454ed9dd9cba2de2031f15df17f21a89/PRI_Everything-Ad.jpg" data-mid="93964313" border="0" src="https://freight.cargo.site/w/500/i/6cc075e0ef58c9bd57b64c9b236c543e454ed9dd9cba2de2031f15df17f21a89/PRI_Everything-Ad.jpg" /> <img width="500" height="851" width_o="500" height_o="851" data-src="https://freight.cargo.site/t/original/i/42d745529f88a934df6110a8d0efb333471287127581597f25560393658ba199/PRI_Everything-Live.jpg" data-mid="93964314" border="0" src="https://freight.cargo.site/w/500/i/42d745529f88a934df6110a8d0efb333471287127581597f25560393658ba199/PRI_Everything-Live.jpg" /> <img width="851" height="315" width_o="851" height_o="315" data-src="https://freight.cargo.site/t/original/i/3e8f5239a852115e340814adccc6721d126a922c33335813741bf3379fea9465/PRI_FB-Cover_DPV.jpg" data-mid="93964315" border="0" src="https://freight.cargo.site/w/851/i/3e8f5239a852115e340814adccc6721d126a922c33335813741bf3379fea9465/PRI_FB-Cover_DPV.jpg" /> <img width="851" height="315" width_o="851" height_o="315" data-src="https://freight.cargo.site/t/original/i/bd2d3bae434d08a8bb37dc55fe7ce5ea2d8cc06d13497149765f0215fcd6721c/PRI_FB-Cover_SLP.jpg" data-mid="93964317" border="0" src="https://freight.cargo.site/w/851/i/bd2d3bae434d08a8bb37dc55fe7ce5ea2d8cc06d13497149765f0215fcd6721c/PRI_FB-Cover_SLP.jpg" /> <img width="851" height="315" width_o="851" height_o="315" data-src="https://freight.cargo.site/t/original/i/d0ddb61dbacd92fc006aa7402e0c4a226305afeb79a30f183d403cef721d9710/PRI_FB-Cover_TTC.jpg" data-mid="93964318" border="0" src="https://freight.cargo.site/w/851/i/d0ddb61dbacd92fc006aa7402e0c4a226305afeb79a30f183d403cef721d9710/PRI_FB-Cover_TTC.jpg" /> <img width="687" height="256" width_o="687" height_o="256" data-src="https://freight.cargo.site/t/original/i/7a5af4399a780b7eb43dc7a393daa7a60db773dbf086d3d05f9bc445087ee8e2/PRI_FB-Cover_MLB.jpg" data-mid="93964316" border="0" src="https://freight.cargo.site/w/687/i/7a5af4399a780b7eb43dc7a393daa7a60db773dbf086d3d05f9bc445087ee8e2/PRI_FB-Cover_MLB.jpg" /> <img width="670" height="251" width_o="670" height_o="251" data-src="https://freight.cargo.site/t/original/i/c0f319b33d1754f3fea37ce00aab1194d7043930ef5293d5905d4dd54cc1ef14/PRI_FB-Cover.jpg" data-mid="93964319" border="0" src="https://freight.cargo.site/w/670/i/c0f319b33d1754f3fea37ce00aab1194d7043930ef5293d5905d4dd54cc1ef14/PRI_FB-Cover.jpg" /> https://hahauyisrael.com/Jacksonville-Jaguars-1 Thu, 14 Jan 2021 04:01:24 +0000 Hahau Yisrael https://hahauyisrael.com/Jacksonville-Jaguars-1 Experiential Design JACKSONVILLE JAGUARSFan Entertainment Zone Gameday Live Logo Design, Visual Identity, Environmental Design, Photography Challenge:&nbsp;The PRI Productions Jaguars Fan Entertainment Zone is a interactive area for fans to enjoy for 3 hours before kickoff on every Jacksonville Jaguars home game. This attraction, affectionately nicknamed FEZ, features live music by renowned local artists, performances by the Jaguars Drumline and Roar Cheerleaders, as well as various&nbsp;football themed games, and interactives. Solution:&nbsp;The identity for FEZ was created to uphold the brand standards of the Jacksonville Jaguars while showcasing PRI Productions as the presenting sponsor; all while delivering a vibrant and fun environment for Jags fans. <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/ae22c0f815c6837e46ed83422ab2e02720bfa5d695eb97e5019aaed7eb3a23ce/Jags_FEZ-4.jpg" data-mid="95023670" border="0" src="https://freight.cargo.site/w/750/i/ae22c0f815c6837e46ed83422ab2e02720bfa5d695eb97e5019aaed7eb3a23ce/Jags_FEZ-4.jpg" /> <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/f6e7408f6b352d0bd6f15cd25ff2e77d6cc6075973bc401271b41b4de87ffc94/Jags_FEZ-5.jpg" data-mid="95023671" border="0" src="https://freight.cargo.site/w/750/i/f6e7408f6b352d0bd6f15cd25ff2e77d6cc6075973bc401271b41b4de87ffc94/Jags_FEZ-5.jpg" /> <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/3ff9c2784d33eb86ff87444ec0f52dd2f37e35fb0adb50a071e436d82ae16667/Jags_FEZ-6.jpg" data-mid="95023672" border="0" src="https://freight.cargo.site/w/750/i/3ff9c2784d33eb86ff87444ec0f52dd2f37e35fb0adb50a071e436d82ae16667/Jags_FEZ-6.jpg" /> <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/7d181e13f078f46c8c5669875991f3633ae6416802ebcb5a9c82abe95be2f647/Jags_FEZ-3.jpg" data-mid="95023669" border="0" src="https://freight.cargo.site/w/750/i/7d181e13f078f46c8c5669875991f3633ae6416802ebcb5a9c82abe95be2f647/Jags_FEZ-3.jpg" /> <img width="670" height="503" width_o="670" height_o="503" data-src="https://freight.cargo.site/t/original/i/2879f9e7bcf5b3e8b25666dbcdaebb7aa35f71b569fc72491eeb0edeb54b4557/FEZ16.jpg" data-mid="95023674" border="0" src="https://freight.cargo.site/w/670/i/2879f9e7bcf5b3e8b25666dbcdaebb7aa35f71b569fc72491eeb0edeb54b4557/FEZ16.jpg" /> <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/ce435f300cbe102649097464487be4fbe5229c83b854b92696d3901680a3f695/Jags_FEZ-1.jpg" data-mid="95023667" border="0" src="https://freight.cargo.site/w/750/i/ce435f300cbe102649097464487be4fbe5229c83b854b92696d3901680a3f695/Jags_FEZ-1.jpg" /> <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/3d776ddd5e80921bb884125ff197358e57b9ea5812e040e111c0292ebf7b15d3/Jags_FEZ-2.jpg" data-mid="95023668" border="0" src="https://freight.cargo.site/w/750/i/3d776ddd5e80921bb884125ff197358e57b9ea5812e040e111c0292ebf7b15d3/Jags_FEZ-2.jpg" /> <img width="750" height="483" width_o="750" height_o="483" data-src="https://freight.cargo.site/t/original/i/291928bbc800dd66405fe28c9af1649f9ac544fab46521aad83783e97ebc36f5/GDL-Set-1.jpg" data-mid="95023664" border="0" src="https://freight.cargo.site/w/750/i/291928bbc800dd66405fe28c9af1649f9ac544fab46521aad83783e97ebc36f5/GDL-Set-1.jpg" /> Jaguars Gameday LiveJaguars Gameday Live is an on-site broadcast set overlooking the entire stadium on the Terrace Suites at Everbank Field. Pre-game and in-game commentary is given by Christian Buey and Pride of the Jaguars member, former running-back, Fred Taylor.The design of the set was constructed to exist as a mainstay during the Jaguars season except for a few special occasions. <img width="750" height="521" width_o="750" height_o="521" data-src="https://freight.cargo.site/t/original/i/06e122d2c16b74eb1c1d4645d1bed1bf829cb245e206209c3f7db1b8ec90b4a7/GDL-Set-2.jpg" data-mid="95023665" border="0" src="https://freight.cargo.site/w/750/i/06e122d2c16b74eb1c1d4645d1bed1bf829cb245e206209c3f7db1b8ec90b4a7/GDL-Set-2.jpg" /> https://hahauyisrael.com/Cupcake-Vineyards Sun, 03 Jan 2021 06:59:27 +0000 Hahau Yisrael https://hahauyisrael.com/Cupcake-Vineyards Experiential Design CUPCAKE VINEYARDSCoachella &amp; Lollapalooza Environmental Design, Visual Identity, Marketing Collateral, Social Media Marketing Challenge:&nbsp;Cupcake Vineyards is a major sponsor of Coachella and maintains a lasting presence at Lollapalooza. Each year the festivals present a new opportunity to wow and refresh festival goers while introducing them to Cupcake’s latest wine offering. The Cupcake Wine truck has grown to become a mainstay that attendee look forward to visiting. The challenge is to drive a fresh and engaging experience to these festivals while working within the structural confines of their truck that unfolds to create a footprint that houses tasting, interactives and photo opportunities. Solution:&nbsp;In this multi-year activation we’ve continually brought something new and exciting to the table. In 2019 we took festival foodie culture personally by introducing the Cupcake Vineyard Frozie to festival goers. Guests would flock to the Frozie Factory to enjoy a signature frozen wine beverage topped with a whipped canvas for selfie or custom art edible prints. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55caf9d38342ff84a0d1ab5008f5161d40a933b90e755fa14a5d4d265221564c/Froze-PhotoOp.png" data-mid="93734667" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/55caf9d38342ff84a0d1ab5008f5161d40a933b90e755fa14a5d4d265221564c/Froze-PhotoOp.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/6d6e41b2b58c21c942e13bba17ea5906adec6bd3530bc84ae525e4bcd5b2bd50/19Cupcake_Coachella_03_1x1-1.jpg" data-mid="93734665" border="0" src="https://freight.cargo.site/w/900/i/6d6e41b2b58c21c942e13bba17ea5906adec6bd3530bc84ae525e4bcd5b2bd50/19Cupcake_Coachella_03_1x1-1.jpg" /> <img width="1080" height="969" width_o="1080" height_o="969" data-src="https://freight.cargo.site/t/original/i/2d308d552357954ef06a7c967ea6f0c4700778bee69134a7c2d69d941c81d5ee/61803514_377845999571093_1648387206008866802_n.jpg" data-mid="93734682" border="0" src="https://freight.cargo.site/w/1000/i/2d308d552357954ef06a7c967ea6f0c4700778bee69134a7c2d69d941c81d5ee/61803514_377845999571093_1648387206008866802_n.jpg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/8db8b0d1bf373458e60b862fd746339a993d494cf1f9a802a45715151faef6ba/5cb7956cdaa9a9046d4ea8a8-750-500.jpg" data-mid="93734681" border="0" src="https://freight.cargo.site/w/750/i/8db8b0d1bf373458e60b862fd746339a993d494cf1f9a802a45715151faef6ba/5cb7956cdaa9a9046d4ea8a8-750-500.jpg" /> <img width="883" height="500" width_o="883" height_o="500" data-src="https://freight.cargo.site/t/original/i/11862d3745174e16273e46d4715ed966b6e1ec6a5c781ddc499a40c60e1943c9/NC-LATER-TEMPLATE-Vertical-Triple-11.png" data-mid="93734663" border="0" src="https://freight.cargo.site/w/883/i/11862d3745174e16273e46d4715ed966b6e1ec6a5c781ddc499a40c60e1943c9/NC-LATER-TEMPLATE-Vertical-Triple-11.png" /> <img width="1000" height="669" width_o="1000" height_o="669" data-src="https://freight.cargo.site/t/original/i/56c94e7295da77b166b35fde154920e6c9c6c8d2765a32a80915930f4010af06/TCU_131912_Coachella19_013_External-TruckWrap_R03V01_HY_PROOF.jpg" data-mid="93734672" border="0" src="https://freight.cargo.site/w/1000/i/56c94e7295da77b166b35fde154920e6c9c6c8d2765a32a80915930f4010af06/TCU_131912_Coachella19_013_External-TruckWrap_R03V01_HY_PROOF.jpg" /> <img width="819" height="1024" width_o="819" height_o="1024" data-src="https://freight.cargo.site/t/original/i/091c22336c28900edf9c03363bbf49645ef9b57bb01b24202add46b975ed4468/Wine-Glass-819x1024.jpg" data-mid="93734664" border="0" src="https://freight.cargo.site/w/819/i/091c22336c28900edf9c03363bbf49645ef9b57bb01b24202add46b975ed4468/Wine-Glass-819x1024.jpg" /> <img width="3800" height="4416" width_o="3800" height_o="4416" data-src="https://freight.cargo.site/t/original/i/7b8ff5161481758150a375d6e4163f910a3bb91fbee83fb8220473539417900c/uniform-mockup_mens.jpg" data-mid="93734668" border="0" src="https://freight.cargo.site/w/1000/i/7b8ff5161481758150a375d6e4163f910a3bb91fbee83fb8220473539417900c/uniform-mockup_mens.jpg" /> <img width="2143" height="2500" width_o="2143" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3675a45a20cf0ce19211ba9c6beb12f909238c835089effe42bf1726356af98e/uniform-mockup_Womens.jpg" data-mid="93734670" border="0" src="https://freight.cargo.site/w/1000/i/3675a45a20cf0ce19211ba9c6beb12f909238c835089effe42bf1726356af98e/uniform-mockup_Womens.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2dbb5f50e047c3fdb65278d7ddf27d2091aa0e695a7dd0d4fd7c6ca48276d0d5/19Cupcake_Coachella_21_1x1-1.jpg" data-mid="93734685" border="0" src="https://freight.cargo.site/w/1000/i/2dbb5f50e047c3fdb65278d7ddf27d2091aa0e695a7dd0d4fd7c6ca48276d0d5/19Cupcake_Coachella_21_1x1-1.jpg" /> <img width="720" height="495" width_o="720" height_o="495" data-src="https://freight.cargo.site/t/original/i/24d1347b60badf48c8f32ecd4d5db22f6ab27937b913b2de04f7bea9ef78b83b/Cupcake_BLB21393.5d4c332c05bef.png" data-mid="93734683" border="0" src="https://freight.cargo.site/w/720/i/24d1347b60badf48c8f32ecd4d5db22f6ab27937b913b2de04f7bea9ef78b83b/Cupcake_BLB21393.5d4c332c05bef.png" /> <img width="702" height="934" width_o="702" height_o="934" data-src="https://freight.cargo.site/t/original/i/09d8511fca274a1f223fda9ac4bff137793c4262d9cac45fc6a8d463b227335d/image-asset.jpg" data-mid="93734684" border="0" src="https://freight.cargo.site/w/702/i/09d8511fca274a1f223fda9ac4bff137793c4262d9cac45fc6a8d463b227335d/image-asset.jpg" /> <img width="840" height="480" width_o="840" height_o="480" data-src="https://freight.cargo.site/t/original/i/c9e3364ee5aa62e9d7c38f77fb0e7bfd401bb05b85abd787bf909e46569a5bc4/Cupcake-Vineyard-840x480enhanced.jpg" data-mid="93734657" border="0" src="https://freight.cargo.site/w/840/i/c9e3364ee5aa62e9d7c38f77fb0e7bfd401bb05b85abd787bf909e46569a5bc4/Cupcake-Vineyard-840x480enhanced.jpg" /> 2018&nbsp;Experience In 2018, we unveiled the Poptail Shop, an ice cream parlor inspired new look for the Cupcake Vineyards truck that features conveyer belt product displays and a Poptail slide delivery system that fulfilled customer orders. A 3D photo op really brought the fun and direct-to-skin printed temporary tattoos proved to be a huge draw to the space and popular throughout the festivals. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6af66c6bba72ffea15b0030479a90962797ab6107469f990f97a626860924829/lolla.jpg" data-mid="93734660" border="0" src="https://freight.cargo.site/w/1000/i/6af66c6bba72ffea15b0030479a90962797ab6107469f990f97a626860924829/lolla.jpg" /> <img width="645" height="645" width_o="645" height_o="645" data-src="https://freight.cargo.site/t/original/i/3e3d4066f068555368b014d8fc81138c8cd24c9aa21a67a8402384a60f2f6ed0/2-645x645.jpg" data-mid="93734680" border="0" src="https://freight.cargo.site/w/645/i/3e3d4066f068555368b014d8fc81138c8cd24c9aa21a67a8402384a60f2f6ed0/2-645x645.jpg" /> <img width="850" height="600" width_o="850" height_o="600" data-src="https://freight.cargo.site/t/original/i/fb2c53e711217b793d866c0a9464ccffecf8f8e130c7ca068dbbb4da71af9f16/Layer-5.jpg" data-mid="93734686" border="0" src="https://freight.cargo.site/w/850/i/fb2c53e711217b793d866c0a9464ccffecf8f8e130c7ca068dbbb4da71af9f16/Layer-5.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7e68a2e0fba444cae795856bfa9a9a8225696bd55a595d42cbd30f565c3be4ed/19Cupcake_Coachella_12_1x1-1.jpg" data-mid="93734662" border="0" src="https://freight.cargo.site/w/1000/i/7e68a2e0fba444cae795856bfa9a9a8225696bd55a595d42cbd30f565c3be4ed/19Cupcake_Coachella_12_1x1-1.jpg" /> <img width="1000" height="791" width_o="1000" height_o="791" data-src="https://freight.cargo.site/t/original/i/37e753965537593cd97f894d11b4be5aed5a8431e1545ed2e1a70fc78550c5e3/Photo-Apr-14--9-22-17-AM-2-2.jpg" data-mid="93734652" border="0" src="https://freight.cargo.site/w/1000/i/37e753965537593cd97f894d11b4be5aed5a8431e1545ed2e1a70fc78550c5e3/Photo-Apr-14--9-22-17-AM-2-2.jpg" /> 2017 Experience In 2017 we shared with&nbsp; Coachella and Lollapalooza festival goers some culinary majesty with the Poptail, a pairing of select Cupcake Vineyards wine varietals and gourmet popsicles. A forced-perspective photo op optically put guests inside of a wine bottle amidst the Coachella and Lolla landscapes. <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e7fdf0aed3a97c04654209db3129d67396a5279c0bbaeaf71c9efc304c97123f/Photo-Apr-15--2-31-11-PM-2.jpg" data-mid="93734650" border="0" src="https://freight.cargo.site/w/1000/i/e7fdf0aed3a97c04654209db3129d67396a5279c0bbaeaf71c9efc304c97123f/Photo-Apr-15--2-31-11-PM-2.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/cca5bf9ccdc67257aa24a1a4aa135f19d3f135158a59f55b8a2bbd5ad01079f0/Cupcake-24.jpg" data-mid="93734653" border="0" src="https://freight.cargo.site/w/1000/i/cca5bf9ccdc67257aa24a1a4aa135f19d3f135158a59f55b8a2bbd5ad01079f0/Cupcake-24.jpg" /> <img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/65de453665e65f4af40113f224b5c9d974458cae9ad69b5901930f64b9e5ade6/Photo-Apr-13--4-47-56-PM-2.jpg" data-mid="93734651" border="0" src="https://freight.cargo.site/w/1000/i/65de453665e65f4af40113f224b5c9d974458cae9ad69b5901930f64b9e5ade6/Photo-Apr-13--4-47-56-PM-2.jpg" /> <img width="850" height="600" width_o="850" height_o="600" data-src="https://freight.cargo.site/t/original/i/4fe4f5aab74576e523c415bc1bd701784dccc364778a522dfbb564d9b9bacf75/coachella_edited-1-5.jpg" data-mid="93734654" border="0" src="https://freight.cargo.site/w/850/i/4fe4f5aab74576e523c415bc1bd701784dccc364778a522dfbb564d9b9bacf75/coachella_edited-1-5.jpg" /> <img width="850" height="600" width_o="850" height_o="600" data-src="https://freight.cargo.site/t/original/i/74653d8e73b8d0c82e3e0b119a25a31abf18c424fadf973bb179005b234bcfbe/Layer-13.jpg" data-mid="93734658" border="0" src="https://freight.cargo.site/w/850/i/74653d8e73b8d0c82e3e0b119a25a31abf18c424fadf973bb179005b234bcfbe/Layer-13.jpg" /> <img width="850" height="600" width_o="850" height_o="600" data-src="https://freight.cargo.site/t/original/i/ab86d5dad217e1bd46e9ec7e0f948bab7f10971a12861817ef60b05f5d4f2072/Layer-15.jpg" data-mid="93734659" border="0" src="https://freight.cargo.site/w/850/i/ab86d5dad217e1bd46e9ec7e0f948bab7f10971a12861817ef60b05f5d4f2072/Layer-15.jpg" />