Experiential Design


Fan Entertainment Zone
Gameday Live

Logo Design, Visual Identity, Environmental Design, Photography

Challenge: The PRI Productions Jaguars Fan Entertainment Zone is a interactive area for fans to enjoy for 3 hours before kickoff on every Jacksonville Jaguars home game. This attraction, affectionately nicknamed FEZ, features live music by renowned local artists, performances by the Jaguars Drumline and Roar Cheerleaders, as well as various 
football themed games, and interactives.

The identity for FEZ was created to uphold the brand standards of the Jacksonville Jaguars while showcasing PRI Productions as the presenting sponsor; all while delivering a vibrant and fun environment for Jags fans.

Jaguars Gameday Live

Jaguars Gameday Live is an on-site broadcast set overlooking the entire stadium on the Terrace Suites at Everbank Field. Pre-game and in-game commentary is given by Christian Buey and Pride of the Jaguars member, former running-back, Fred Taylor.

The design of the set was constructed to exist as a mainstay during the Jaguars season except for a few special occasions.