Experiential Design
Environmental Design, Visual Identity, Marketing Collateral, Social Media Marketing
CUPCAKE VINEYARDS
Coachella & Lollapalooza
Environmental Design, Visual Identity, Marketing Collateral, Social Media Marketing
Challenge: Cupcake Vineyards is a major sponsor of Coachella and maintains a lasting presence at Lollapalooza. Each year the festivals present a new opportunity to wow and refresh festival goers while introducing them to Cupcake’s latest wine offering.
The Cupcake Wine truck has grown to become a mainstay that attendee look forward to visiting. The challenge is to drive a fresh and engaging experience to these festivals while working within the structural confines of their truck that unfolds to create a footprint that houses tasting, interactives and photo opportunities.
The Cupcake Wine truck has grown to become a mainstay that attendee look forward to visiting. The challenge is to drive a fresh and engaging experience to these festivals while working within the structural confines of their truck that unfolds to create a footprint that houses tasting, interactives and photo opportunities.
Solution: In this multi-year activation we’ve continually brought something new and exciting to the table. In 2019 we took festival foodie culture personally by introducing the Cupcake Vineyard Frozie to festival goers. Guests would flock to the Frozie Factory to enjoy a signature frozen wine beverage topped with a whipped canvas for selfie or custom art edible prints.