Graphic Design
Logo Design, Environmental Design, Marketing Collateral, Social Media Promotion
PLAYOFF PLAYLIST LIVE
AT&T® College Football Playoff Playlist Live
Logo Design, Environmental Design, Marketing Collateral, Social Media Promotion
Challenge:
Logo Update
AT&T® presents the Playoff Playlist Live concert series during the College Football Playoffs each year; and in 2017 they were in need of an update to their logo. The goal was to create more brand attribution while upholding the equity accrued in it's original logo form.
Logo Update
AT&T® presents the Playoff Playlist Live concert series during the College Football Playoffs each year; and in 2017 they were in need of an update to their logo. The goal was to create more brand attribution while upholding the equity accrued in it's original logo form.
Solution:
Front and Center
The solution refines and amplifies the established typographic treatment while allowing AT&T more real estate. The update provides a balanced composition for both horizontal and vertical orientations.
The distinguished logo form carried over well as a design element within event collateral. Environmental graphics, artist posters, and social media promos helped to usher the updated logo into existence.
Front and Center
The solution refines and amplifies the established typographic treatment while allowing AT&T more real estate. The update provides a balanced composition for both horizontal and vertical orientations.
The distinguished logo form carried over well as a design element within event collateral. Environmental graphics, artist posters, and social media promos helped to usher the updated logo into existence.
