Graphic Design

PLAYOFF PLAYLIST LIVE

AT&T® College Football Playoff Playlist Live




Challenge:
AT&T® presents the Playoff Playlist Live concert series during the College Football Playoffs each year; and in 2017 they were in need of an update to their logo. The goal was to create more brand attribution while upholding the equity accrued in it's original logo form.
Solution:
The solution refines and amplifies the established typographic treatment while allowing AT&T more real estate. The update provides a balanced composition for both horizontal and vertical orientations.

The distinguished logo form carried over well as a design element within event collateral. Environmental graphics, artist posters, and social media promos helped to usher the updated logo into existence.
Contribution:
Logo Design
Environmental Design
Marketing Collateral
Social Media Promotion